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PORTFOLIO
CREATIVE COMMUNICATION
Fashion Branding for MUJI
The booklet was showcased in "bigger!" CREATIVE SHOWCASE at RMIT University Vietnam
MUJI
MUJI is a retail company founded in Japan in 1980. They sell a wide variety of household and consumer goods, including clothing.
MUJI is one of the most unique retailers due to its no-brand philosophy. The name Mujirushi Ryohin, MUJI means “no-brand, quality goods” in Japanese.
This booklet has 60 pages including 8 parts:
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The 10C's of MUJI (Customer value, Convenience, Cost, Communication, Computing, Customer Franchise, Customer Care, Community, Content, Customisation)
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Issues/ problems MUJI has to face regarding selling online
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Design wireframes
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Outline a social media policy
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Create a campaign with a blogger
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Design a mobile/ Ipad experience for MUJI
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E-mail campaign
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Create a Social Media campaign
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