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PORTFOLIO
CREATIVE COMMUNICATION
Your Wife's Superman
The project was chosen for "bigger!" CREATIVE SHOWCASE of RMIT university/ Get High Distinction grade
A campaign to support for women but aims to husbands!
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Portpartum Depression, it's not only a WOMEN's issues.
Husbands can be the reasons that makes it worse or, be the 'hero' to save his wife!
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The idea is to redefine the role of husband in family, as a "SUPERMAN" who not only responsible for making money but also taking care for his wife as well as the happiness in the family. If your wife is a wonder women, why don't you become her superman?
Key Visual
To visualize the advertising concept, every tool in the campaign contains the image of a man caring and helping his postpartum wife, especially in the way that a woman truly needs.
Seat for Superman
Seat for Superman2
Seat for Superman
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Mokcup print ad 2
mockup print ad 2-2
Mokcup print ad 2
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mockup print ad 1
mockup print ad 1-1
mockup print ad 1
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nockup print ad 3
mockup print ad 3-3
nockup print ad 3
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During time...
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