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DIAMOND JEWELRY to celebrate achievements, Is it too EXTRAVAGANT and SUPERFICIAL for Millennial Women, who want to show off but not to look like they are showing off?

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That is why I create a story behind diamond jewelry as a REWARDING MEMENTO that will remind and motivate her journey towards success.

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Following your dream, conquering fears, prettier than yesterday and so on, every milestone is worth celerating!

Untold Brilliance

Won the BEST IDEA for PNJ Strategic Planning 2018-2019

The idea is considered as a breakthough idea which can be developed further for a long-term development of the brand

CLIENT

PNJ

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